Yesterday we wrote about Universal Music Group’s announcement that Afrobeats label Mavin Global is now leading all of its business in Nigeria. Today there is more news about the major’s expansion in sub-Saharan Africa. Its artist and label services division Virgin Music Group has inked a partnership with RainLabs in Ghana. The latter describes itself as a boutique music marketing company, with offices in Accra and London. It also offers digital distribution, PR and brand partnership opportunities to the artists that it works with. Both companies said that the focus for the partnership will be on helping more African artists break globally. “We trust this is the right time to elevate African talent to new heights and are eager to see the impact this collaboration will bring,” said RainLabs boss Albert Donkor.